APPLICATION OF ANAMORPHISM IN PRODUCT DESIGN

Abstract This research aims to investigate the incorporation of anamorphism into product design and has resulted in creation a series handheld objects with embedded anamorphic information. Anamorphism is phenomenon typically applied images, where it appears distorted from all but one angle. Often associated optical illusions, its history viability for application are reviewed. includes an assessment different designs’ impact on overall recognition hidden objects, focusing their attributes determine best at concealment. With 3D experiments were conducted allow correlations between object visibility features be identified. Analysis results showed that vertically stretched text wider cuts within characters hardest recognise therefore more secure. Objects least material made difficult interpret information positions not “privileged viewing zone”. The these highlighted this function possible could incorporated products future.